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The media strategy that seems to be driving Jeff Bezos to make mobile consumption devices (with Amazon's media stores and Prime video/music) is flawed. No one makes money selling media for consumption anymore. That market is quickly and brutally dying. The media market is now so efficient that all profit is completely sucked out of the equation by the time you get to the consumption delivery system, to the point that it is barely possible to break even."
HyperTalk wasn't just easy, it was also fairly powerful. Complex object structures could be built to handle complicated tasks, and the base language could be expanded by a variety of available external commands and functions (XCMDs and XFCNs, respectively), which were precursors to the modern plug-in. But ultimately, HyperCard would disappear from Mac computers by the mid-nineties, eclipsed by web browsers and other applications which it had itself inspired. The last copy of HyperCard was sold by Apple in 2004. "One thing that's changed in the intervening decades is that the hobbyist has largely gone by the wayside. Now you're either a user or a full-fledged developer, and the gulf is wider than ever," writes Peter Cohen. "There's really nothing like it today, and I think the Mac is lesser for it."