Please create an account to participate in the Slashdot moderation system

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Iphone

+ - Why Apple intentionally sacrificed Maps quality in iOS 6->

Submitted by colinneagle
colinneagle (2544914) writes "Every time an iOS 6 user changes location, Apple will remind its loyal user of the inadequacy of iOS 6 Maps. This tradeoff between an excellent user experience and proprietary control of location was made because of the value of location data to advertisers. Apple wants to monetize this data for itself rather than give Google the opportunity.

Location data is valuable, especially if the user opts in to being tracked. Apple’s ad network iAd will know if a user passes certain stores, dines at specific restaurants and plays tennis. This type of data helps an advertiser increase the relevancy of the ads it serves, creating more value.

If the Google Maps for iOS 6 app does come to fruition, then this approach begs one question: how much user data could Apple gather if none of its users run its app?"

Link to Original Source
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Why Apple intentionally sacrificed Maps quality in iOS 6

Comments Filter:

If it's not in the computer, it doesn't exist.

Working...