
The Poverty Of Attention 152
As a Nobel prize-winning economist puts it, "What Information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention." This technologically-driven ADD is transforming politics, entertainment, sports and culture. There is only so much attention to go around, and we are being bombarded with more information all the time. Most of us have no idea how to allocate our attention widely or productively. Those who can help us will be rich. (Second in a series).