Yo - Pay Attention! 140
It used to be simple to know what we were supposed to pay attention to. We usually relied on third-party judgments by gatekeepers and screeners -- journalists, producers, academics -- to tell us what we needed to know. Technology has changed all of that. Soon, the products, services or information judged worthy of people's attention may be those whose providers pay the most money.
Business, magazines, websites, software developers, entertainment companies may soon be paying you to pay attention to their creations, rather than the other way around.