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The Almighty Buck

Amazon.Heartbreak 455

Ex-Amazon.com wage slave Mike Daisey asks in one fantasy e-mail to his then-boss Jeff Bezos: "Would it have been so hard to build a cool and quirky bookstore instead of a soulless virtual megamall? You were afraid: afraid to define the company, afraid the stock would drop, afraid not to feed the monster. What you sacrifice reveals what you value, and you're a fool if you think the world will forgive you in the end." Prescient stuff. 21 Dog Years: Doing Time @ Amazon.com , Daisey's hilarious, heartbreaking and surprisingly powerful recounting of life inside what may be the world's strangest, most ephemeral company -- a symbol of all that was exciting, misguided, and ultimately misunderstood about business online during the mad years. It's also one of the best books ever written about the Net, an unsparing, even brutal indictment not only of hubris, but of media and, of course, the corporate-spawned hype that shapes so much of American life.

Mike Daisey's Amazon wasn't really a good place to work in. He had doubts when the interviewer asked him for his college board scores and GPA (the company made a big point of seeking out highly-educated freaks and geeks), and when he noticed all the desks were fashioned out of used doors.

The company, he soon found out, was a bizarre corporate/yuppie/geek shell-game, equal parts myth, BS, and Yes, some idealism and innovation. Remember those lonely pundits, analysts and prophets wandering the talk shows, wondering aloud whether it was really okay for a company that hadn't ever turned a dime's profit to be valued so highly by stockholders and so loved by media? They were quickly shouted down or ignored by the geek digerati and bewildered journalists and analysts, dismissed as clueless old farts and reactionaries. We wanted so much to believe that people like Bezos and companies like Amazon were re-shaping the world (I sure thought the Net would revolutionize politics and business, though I never could see how Amazon would make money with those discounts and shipping costs.) We have yet to fully acknowledge that if it survives at all, Amazon will make it as any other company has, not as part of any revolution.

Daisey, who writes in an original, bitingly funny voice, nearly went mad at Amazon and long ago fled Starbucks-land for Brooklyn (the surprising new universal destination point for hip and creative seekers of fortune), where he has prospered, adapting his book into a successful off-Broadway play. On one level, his story is a pure riot, especially his accounts of life as a customer service phone rep and of the hero-worship of "Jeff" throughout the company. Daisey escaped from customer service to become a toy evaluator (the description of an Amazon employee storming his Seattle apartment to try to get back the toys he was late reviewing for the site is a classic) and then into corporate HQ, the gothic mansion housing avocado sandwiches, slaves to fetch laundry, Jeff and Business Development. His anecdotal profiles of geeks who were not nearly as smart as they thought they were, and of Seattle, for a couple of years the smug, red-hot center of the new-kind-of-company-that-was-reshaping the world are also piercing and well written. He describes Amazon's headquarters as "Lex Luthor's Freak House on the Hill ... it squats like an art deco toad over the city of Seattle, its insides all scooped out and replaced with IKEA and geek central -- a trifecta of Batcave, Fortress of Solitude, and supervillain lair."

But Amazon, Daisey suggests, was mostly a weird idea hovering in the brains of Bezos and his many camp followers in media and business. Well, it was more than an idea.

But however bad you thought companies like Amazon might be, it was worse. Banks of bored, gerbil-like customer service phone reps alternately took orders (at the time, nobody trusted sending their credit card numbers over the Net, although they rarely hesitated to turn them over to teenaged cashiers in restaurants) and soothed legions of enraged customers. They pretended to be managers when customers demanded to talk to one, pretended to be sorry for their troubles, pretended to get their problems sorted out right away.

The American consumer, Daisey perceptively points out, is a creature of entitlement, expecting instant satisfaction from somebody whenever something goes wrong, even though (in the tech world at least) they rarely get any. CS and tech support reps are the sacrificial lambs placed between furious buyers, bad service, poor products and craven corporate execs. At Amazon, software-wielding managers counted the time the reps spent on the phone, the length of calls (there was great pressure to resolve problems in seconds, not minutes), the number of customers they were "handling," the number of problems "resolved."

For all the monitoring, though, reps like Daisey were curiously unaccountable. They hated their work, and were numbed by it. Customers took their chances.

Daisey and other CS reps, pretending to be courteous to hordes, faked efficiency by dialing themselves and then hanging up, raising their efficiency numbers to the point where many got promoted. During Amazon's frequent early server crashes, Daisey and his fellow workers would take credit card orders and numbers down by hand, with many of the slips then lying around in piles for days or inadvertently brought home. All Amazon employees dreaded Christmas, when the overextended company struggled to deal with demand it simply wasn't equipped to meet. (It was during Christmas shopping periods that the cracks in Bezos's public relations blitz began to show.)

And on top of all of their humiliations and degradations, Daisey and many of his colleagues showed up at work one day to learn that many of the CS jobs had vanished from Seattle, farmed out to India where phone workers earning $1 an hour assured frustrated customers their books were on the way.

In between the descriptions of insanity inside Amazon, Daisey portrays a picture of a company whose ambition from the first outstripped its resources. Wall Street was traumatized by the prospect of e-commerce, and Bezos seemed to them to grasp what the new world order would be like. So Bezos, like Gates, became one of the Net's mini-Gods. As soon as it became common knowledge that Amazon had whipped bn.com, the next logical step was that Amazon would have to take on the mothership -- Barnes & Noble itself. "If Amazon was going to justify a market cap larger than most third world countries," writes Daisey,"it was going to have to trounce Barnes & Noble and all the other physical booksellers," since books, after all, were Amazon's core product.

That, of course, never happened. Instead, Bezos panicked and swerved. "Reporters would ask about the rivalry, the dueling press releases and other PR efforts of the past, and Jeff would shrug and smile his smile. He talked about entering new markets, how Amazon was so much more than a bookseller that it seemed book sales hardly mattered. It was as though he could hold up a hand puppet and tell the press, 'Look at the puppet ... don't look over there, look at this shiny puppet,' and the press watched the puppet, wondering how on earth he made that little guy talk. You wouldn't even know that Amazon sold books anymore from some of the stories coming out, much less that they were the vast majority of its sales."

Bezos, Daisey theorizes, knew Amazon would never be able to compete with Barnes & Noble in the non-virtual realm, and the company soon lost identity, focus, even the confidence of gullible journalists and analysts. Employees knew all along what those crank analysts had been saying -- because of shipping costs, the company had to discount its products too heavily to be competitive. This was a dilemma the new economy thinkers and gurus at Amazon have never solved.

In the meantime, Daisey had hilarious confrontations with geek, yuppie and hippie bosses, all of whom he outmaneuvered or outsmarted; helped himself to a generous supply of Post-its and company pens; and referred to his fellow employees and friends by their Amazon e-mail names -- "bsmith," "hjones" and so on-- as was Amazon tradition.

But he never really knew what any of his jobs required of him, nor did he ever witness anything at Amazon working rationally or well. Employees were obsessed with their stock holdings and with Amazon's almost desperate efforts to expand into new realms to justify the fanatic faith of early Net-believers.

Daisey's book underscores something that ought to have been apparent for some time: Net companies are often corporate cults -- Gates, Jobs, Yang, Bezos -- revolving around eccentric, self-styled geeky gurus who profess to be changing the world and who have a genius for convincing the always-gullible media that they are. For all their arrogance and savvy, geeks and nerds seem to crave leaders to follow. At least Gates rewarded his with lots of successful stock.

At Amazon, employees sat around their desks e-mailing one another about Jeff:

  • He was worth billions but rented an apartment and drove a Toyota hatchback (true.)
  • He worked in investment banking before starting Amazon.com (true).
  • He slept only three hours a night (false).
  • He still responded to e-mail at his public address, jeff@amazon.com (true.)

The problem with cults, of course, is that they foster disconnection with the real world. Amazon lost touch with the rest of the planet as its hapless employees, many doomed to be laid off, obsessed over their stock value and counting the days to becoming millionaires. When the followers discover their gurus are all too human, bitterness and disenchantment seem inevitable.

What makes this an especially significant book is that Daisey has written a story about a generation and its values; as well as a riveting business yarn. The kids working 90 hours a week at Amazon, and the execs and white-collar workers sleeping on motel-room floors and hauling boxes in warehouses during the holidays, (Amazon built giant warehouses in remote places where there were no available workers to hire) thought they were re-inventing the world. Instead, they were simply pawns in one man's high-stakes gamble. Suspicious of authority and corporate values, they succumbed anyway -- mostly because of the aura of hipness and the promise of wealth -- to both, though in new guises. Geeks, it turns out, are as greedy as anybody. Daisey discovered, as so many of his generation were about to -- that Bezos and the other cult leaders had simply dressed up the hog.

Yet Daisey, along with his increasingly bewildered co-workers, really wanted to believe. At first, he felt he had finally kind a new kind of work culture, one he could spend the rest of his life working in and for. In a way, he was heartbroken when the truth finally dawned, and his account is touching as well as comic. Anybody who experienced the Net in its early days, or is struggling to deal with new notions of truth, economics and work in the digital age, will understand.

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Amazon.Heartbreak

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  • by yarrick ( 583362 ) on Tuesday June 04, 2002 @12:19PM (#3638624)
    Anyone know if this is available at Amazon? :)
  • irony... (Score:5, Funny)

    by [amorphis] ( 45762 ) on Tuesday June 04, 2002 @12:19PM (#3638625)
    Buy it from Amazon [amazon.com] and eff 'em both.
  • by Jucius Maximus ( 229128 ) on Tuesday June 04, 2002 @12:20PM (#3638633) Journal
    ...it's probably because you have service.bfast.com blocked. Many premade host blocking lists do this because the host is used for serving ads.

    Instead, you can just go to the actual page [barnesandnoble.com] instead of going through the advertisement provider.

  • Sounds like a new COunrty/Western song might be in the offing. . .
  • by superid ( 46543 ) on Tuesday June 04, 2002 @12:21PM (#3638640) Homepage
    The book is $18.40 at bn.com but only $16.10 at amazon [amazon.com] :)
  • You can... (Score:2, Redundant)

    by Your_Mom ( 94238 )
    ...purchase it now from Amazon.com [amazon.com]

    :)

  • Would it have been so hard to build a cool and quirky bookstore instead of a soulless virtual megamall?

    Would it have been so hard to sacrifice making money to make something "cool" for a smaller market? LMAO!

    However ludicrous (sp?) that statement may be, I still disagree with many of Amazon's practices. Yet, I still think that building a business might be based more on capitalism than "coolism"
    • "Quirky" corporations? Hmm, I suppose it could work but why would anyone think that would be a sound business model? You're much more likely to make the money you want by going the "megamall" route. I don't understand why Daisey has such blind idealism. Can't he see that corporations exist in order to make money and as much money as possible? To bemoan Amazon because they weren't "fun" or "hip" or "quirky" is naive and shows a fundamental problem in his understanding of capitalism. I'm not saying Amazon is a darling corporation but I'm saying I am not surprised by their practices. If I went to work for Amazon, I'd expect the typical corporate environment - similar across companies.
      • by SirSlud ( 67381 ) on Tuesday June 04, 2002 @12:49PM (#3638842) Homepage
        > a fundamental problem in his understanding of capitalism.

        When Adam Smith wrote about capitalism, he suggested it'd be a good way to get stuff made, to help people, to give people a way to live off what they did well. Large corperations employing Bachelor of Arts grads at callcenters doth not good jobs (or good pay, benifits, security) make. It doesn't sound to me like Adam Smith was saying, "Hey, lets try this out, and we can make a bunch of investors rich using an army of minimum wage earning grads!"

        > corporations exist in order to make money and as much money as possible

        Thats why you think corperations exist. Can you tell me what the point of 'making as much money as possible' is? Why that, it and of itself, is a good thing if they are making that money by placing poor work conditions on its employees? Sorry, I'm trying to figure out what end is justifying the means here ...

        You should be aware that 75% of all jobs in the states are service/retail based. Thats the success of that free-market capitalism. Everything is made in the cheap countries, and Americans are enslaved in min wage jobs to sell it to other Americans enslaved in management jobs. Arn't you the least bit worried that one day everyone will wake up and realize not only do they not do anything particularly useful or enjoyable anymore, but the interesting and ultimately neccessary jobs dont even exist in their country?
        • by elefantstn ( 195873 ) on Tuesday June 04, 2002 @01:08PM (#3638954)
          Can you tell me what the point of 'making as much money as possible' is?


          This "money" you speak of is interesting: it is a representation of the value of goods and services. "Making as much money as possible" is shorthand for "creating as much productivity as possible and being rewarded for doing so."

          Or, if you would prefer a Simpsons quote:

          Homer: "Twenty dollars? Aww, I wanted a peanut!"
          Brain: "$20 can buy many peanuts."
          Homer: "Explain how!"
          Brain: "Money can be exchanged for goods and services."
          Homer: "Whoo-hoo!"
        • Ignoring the statistic you cite (which I am interested in but isn't really important to my thoughts on this subject), I am reading over what you wrote and here is what I think.

          In response to your referencing of Adam Smith, I'd say this to you: The view of capitalism that Adam Smith had is not the one that currently exists in America. I was neither endorsing nor attacking this system - merely pointing out that Daisey should have been aware of the way things are (as you seem to be with the obvious conclusion you're making that a small class of people is exploiting the majority) and not been so surprised or sickened by it. As for your questioning of me as to what the point of making as much money as possible is, I cannot tell you. I didn't claim that this was my view. Again, you have to read what I wrote a bit more carefully. In America, this is what corporations do. They are not very concerned with social progress or development but instead are only focused on the bottom line. It seems to me like you're trying to make an argument against an argument I did not make. Nowhere in my statement did I say that the way corporations operate is right or morally justified but instead was merely pointing out that Daisey should have understood what corporations are and not expected anything but what he got. I hope this clears things up for you as you seem to have missed my main point.
          • Fair enough. I see, and I understand. I'm just trying to make sure I'm catching all the people who dont see the difference between corperate america, and a system that actually helps humans.

            I certainly understand your point, but I can only reply that nothing gets done unless people are disgusted by the present (for which, presumably, nobody should ever be surprised by), even if they understood what they were getting into.

            Your point is well received, but I still think he's got the right idea by trying to point out the lunacy in all of it. You might know its that way, but tons and tons of people (though probably not at /.) dont. :)
            • I'm just trying to make sure I'm catching all the people who dont see the difference between corperate america, and a system that actually helps humans

              What system that helps humans do you propose we use? What are we getting into? Your posts seem to be alluding to some secret that everyone knows about the evil of capitalism, but you never state it or how we can fix it. What's going on here?

              -Confused
              • Scale. Scale and scope. Capitalism is fine, its just in a state of disrepair and inequality. When companies became more powerful than governments (though the foreign investor settlement dispute clauses in 'free market' trade agreements pushed since the 80s.), things took a downturn. Too heavy a reliance on privatization, the corperatization of culture (brands have more 'real estate' at concerts than the headlining bands, for instance) ... I could go on, but unfortunately, it tends to get lost in these board discussions.

                Read "No Logo". Search for it at Amazon. Read it with an open mind, and you'll begin to see what I mean. Try out a few books on the left of center regarding the left's view of global trade over the last 30 years.
        • What exactly are you defining as a service/retail job? Accoring to the Department of Labor [bls.gov] as of the year 2000, the breakdown was as such:

          Managerial and professional 40,887 (thousand)

          Tech, Sales and Admin Support 39442

          Service 18278

          Precision Production, Craft and Repair 14882

          Operators, Fabricators and Laborers 18319

          Farming, Forestry, Fishing 3399

          I doubt it has changed all that much, read the report for more details.

        • Everything is made in the cheap countries, and Americans are enslaved in min wage jobs to sell it to other Americans enslaved in management jobs.

          So what exactly is your alternative? Perhaps more Americans should be enslaved on the assembly line? I'm going to go out on a limb and guess that most people would rather sell shoes than make (as in stitch, not design) them. Or do you have some utopian view where it's possible to employ everyone in high-level, stimulating jobs while the robots clean out the public toilets?

          As to the reason I think companies exist, I think the answer is to please their founder (or at least current owner(s)). The fact that the biggest, most talked about companies appear to be in the business of making money for their shareholders is hardly surprising -- they're doing exactly what their owners want them to (or _not_ doing it..).

          Also, I believe they prefer to be called "inexpensive countries" rather than "cheap" ones.
          Arn't you the least bit worried that one day everyone will wake up and realize not only do they not do anything particularly useful or enjoyable anymore, but the interesting and ultimately neccessary jobs dont even exist in their country?

          I'm sorry, I thought this is why so many people came to the US every year. Or maybe that's just because the US actually has jobs... At any rate, people have been less than enjoyable work for many thousands of years now. They're really quite good at it when it gives them some money for food and stuff.
        • You should be aware that 75% of all jobs in the states are service/retail based. Thats the success of that free-market capitalism. Everything is made in the cheap countries, and Americans are enslaved in min wage jobs to sell it to other Americans enslaved in management jobs. Arn't you the least bit worried that one day everyone will wake up and realize not only do they not do anything particularly useful or enjoyable anymore, but the interesting and ultimately neccessary jobs dont even exist in their country?

          You should consider getting a copy of the Statistical Abstract or just browsing online [census.gov]. Everything in this paragraph is wrong. For example, on 3.7% of workers earn minimum wage or less (Table 625). "Services" includes retail, but also doctors and lawyers and teachers. By itself, retail only accounts for 17% of the workforce. (Table 596).


          Although the percent of the workforce in manufacturing has been declining, it is not because we don't make anything anymore; actual manufacturing output increases every decade. For example, manufacturing output increased 38% from 1990 to 1999 (Table 971). By dollar value, over 80% of manufactured goods sold in the U.S. are made in the U.S.


          Also, most goods that we import are not made in "cheap countries." We import more from high-wage countries than from low-wage countries. The top ten countries we import from are, in order, Canada, Japan, Mexico, Germany, United Kingdom, Taiwan, Korea, France, and Malaysia. The high-wage five of these account for 42% of all imports. The low-wage five account for just 28%. See Table 1302 to see where the other 30% of goods come from. You may be surprised. (Here I'm counting Korea and Taiwan as low wage, but really, they make pretty good money. Korean per capita income (purchasing power parity) is almost exactly half of the U.S.).

  • by Wind_Walker ( 83965 ) on Tuesday June 04, 2002 @12:24PM (#3638660) Homepage Journal
    "Cartman, you've sold out."
    "What's a sell-out?"
    "If you make money...then you're a sellout."

    There's not one of you out there who wouldn't trade your 9-5 tech day job for the chance to manage Amazon.com and make millions each year. But, because they're making money and aren't the cool, hip, "underground" thing anymore, you hate them.

    Whatever. My UHF DVD is on its way from Amazon, and I couldn't be happier.

    • by SirSlud ( 67381 ) on Tuesday June 04, 2002 @12:30PM (#3638700) Homepage
      > There's not one of you out there who wouldn't trade your 9-5 tech day job for the chance to manage Amazon.com

      Actually, there are. Me. But you'll just say, "I'm lying." or "Thats cause youre not smart enough to make money" or some other idiotic rheotoric that people who feel all people are driven by money and power seem so glib to use.
    • YEAH. absolutely.
      I don't see what the difference is between a "megamall" and a coo', quirky bookstore ONLINE.

      It's a freakin website first of all, second of all, they sell everything and have good prices and a lot of cool features that making shopping easy.

      What makes a cool quirky website? green background? purple flowers? Hemp baskets for sale?

      I'd drop my job to own Amazon. Thanks for the reality comment.

      • > I don't see what the difference is between a "megamall" and a coo', quirky bookstore ONLINE.

        Let me teach you something about life:

        1) you dont have to see it or count it to know its there
        2) "megamall" amazon clearly fostered alot of shitty ass jobs. small companies generally dont suffer from this problem, as they generally have smaller, more personable staff, where employees are more free to suit their job to their interests. better jobs = happier people = you probably wouldn't wanna own amazon if you truely loved your job
        3) "megamall" amazon can bankrupt the publishing industry with a few massive orders. "quirky" smaller companies do not brandish the power to disrupt cashflows inside an entire industry.

        It's about size and power, friend. If you're huge, you can fuck shit up bad. If you're smaller and quirky, you're probably more fun to work at, and less likely to drown others in what should be your own waves.
    • There's not one of you out there who wouldn't trade your 9-5 tech day job for the chance to manage amazon.com and make millions each year.

      Just because i'd like to manage a company with over a billion dollars in losses and a measely 5 million in profit doesn't validate the company in any way. It just means i like easy money as much as the next guy.

  • Don't go there (Score:3, Informative)

    by RealisticWeb.com ( 557454 ) on Tuesday June 04, 2002 @12:24PM (#3638662) Homepage

    I stay away from amazon. Ever hear of www.epic.org? They are a privacy watchdog, and I have stayed away from amazon ever since they said

    Recently Amazon announced that it could no longer guarantee that it would not disclose customer information to third parties.

    You can read the whole press release here [epic.org]

    • What's the point of this message? The link to buy the book is to B&N, not Amazon, so going there won't violate your privacy. (At least, not in the ways detailed by epic.org. B&N probably has their own ways to violate your privacy.)
    • by Anonymous Coward
      The antenna on your tin-foil hat isn't a perfect 45 degree angle! QUICK! FIX IT BEFORE THEY FIND YOU!
    • Re:Don't go there (Score:2, Informative)

      by PTBarnum ( 233319 )
      Amazon never guaranteed absolute privacy, so I fail to see why people got upset when they actually tightened their policy. Originally, they said they had no plans to sell anything but stated right in the policy that they reserved the right to change the policy. Then they made a new policy that spelled out exactly under what conditions customer info could be released, namely if Amazon sold part or all of their business.

      For EPIC to say they were fine with the original policy, which effectively guaranteed nothing, but not with the revised policy, which put specific conditions on the release of customer info, seems very strange to me. If they are truly concerned about privacy, they should have objected equally to both policies.
    • by Gannoc ( 210256 ) on Tuesday June 04, 2002 @01:06PM (#3638943)
      I stay away from amazon. Ever hear of www.epic.org? They are a privacy watchdog, and I have stayed away from amazon ever since they said that it could no longer guarantee that it would not disclose customer information to third parties.

      Well, if you ordered from them once, they already have your personal info, so you might as well get some cheaper books before the spam starts...

    • You're just being paranoid. Amazon only changed their privacy policy to satisfy investors who worried that Amazon might go out of business and wanted every possibility to recoup some of their investment.

      I too am paranoid. When I order things online and am required to give out my email address, I always create an address for that specific purpose (the joys of having your own domain). I've been a pretty consistant customer of Amazon's since 1998 and I have never received a piece of non-Amazon spam to that address (I do receive a lot of stuff from Amazon touting some product they think I might want to buy...I'm not sure what's worse, the SPAM or the fact that their usually right). In contrast, the majority of email addresses that I give out to other companies end up flooded with spam within a few months.

      So, the dilemma is basically whether to trust your information to a company that is forthright enough to say that they have every right to share it in the future or whether to trust it to a company that will pay lip service to privacy until they need to sell your information. If you've read through most online privacy policies (I actually read most of them...I'm a bit perverse that way ;), you'll notice that nearly all reserve the right to be changed at any time.

      So, in reality, Amazon is no less safe a place for your personal information. It's actually probably a safer place due to the fact that it probably won't go out of business anytime soon and it's security is far better than most online retailers.
  • I saw this show... (Score:4, Informative)

    by itwerx ( 165526 ) on Tuesday June 04, 2002 @12:26PM (#3638668) Homepage
    ...in Portland. And I live in Seattle! The Seattle show was sold out by the time I heard about it and I actually drove to Portland with my girlfriend to see it. Was it worth it? Totally. This guy's hilarious! I don't know how well it translates into book format (a lot of sight gags) but be sure to catch his play if he comes to your town.
  • videos for download (Score:5, Informative)

    by juju2112 ( 215107 ) on Tuesday June 04, 2002 @12:26PM (#3638670)
    The author of the book has his own weblog, www.mikesdaisey.com [mikedaisey.com], wherein you can download videos of his shows.
  • > The American consumer, Daisey perceptively points out, is a creature of entitlement

    I'm assuming he used the word 'perceptively' because Daisey himself is American? Otherwise the words 'repeatedly and often' might have been more appropriate. ;)
  • 21 Dog Years: Doing Time @ Amazon.com, Daisey's hilarious, heartbreaking and surprisingly powerful recounting of life inside what may be the world's strangest, most ephemeral company -- a symbol of all that was exciting, misguided, and ultimately misunderstood about business online during the mad years. It's also one of the best books ever written about the Net, an unsparing, even brutal indictment not only of hubris, but of media and, of course, the corporate-spawned hype that shapes so much of American life--as characterized in the post Sept 11th American culture. :)
  • by FortKnox ( 169099 ) on Tuesday June 04, 2002 @12:30PM (#3638708) Homepage Journal
    Jon Katz, an employee of the "dot-com" Slashdot, owned by OSDN, subsidiary of VA Lin^H^H^HSystems writes about the grief and sorrow of a man's thoughts on the idea behind a strange by a dotcom.
    Now if you've take a gander at LNUX recently, you see a company struggling from being delisted [yahoo.com]. Yes, Katz is a writer on a strange dotcom.
    Sorry to sound trollish, but the irony is killing me...
    • And talk about the "always-gullible media" punduits, fawning over the "new economy" and the dawning og the New Age that the Internet would usher in?

      That wouldn't by any chance include Katz, would it?

  • by catfood ( 40112 ) on Tuesday June 04, 2002 @12:31PM (#3638711) Homepage
    Remember those lonely pundits, analysts and prophets wandering the talk shows, wondering aloud whether it was really okay for a company that hadn't ever turned a dime's profit to be valued so highly by stockholders and so loved by media? They were quickly shouted down or ignored by the geek digerati and bewildered journalists and analysts, dismissed as clueless old farts and reactionaries.
    We wanted so much to believe that people like Bezos and companies like Amazon were re-shaping the world (I sure thought the Net would revolutionize politics and business, though I never could see how Amazon would make money with those discounts and shipping costs.) We have yet to fully acknowledge that if it survives at all, Amazon will make it as any other company has, not as part of any revolution.

    Who the hell do you mean by "we"?

    Speak for yourself, Jon.

    • "Only presidents, editors and people with tapeworm have the right to use the editorial 'we'."

      - Mark Twain
    • And another thing.

      geek digerati

      Oxymoron? WTF?

      Seriously, would any self-respecting geek (ok ok another oxymoron...but you know what I mean. :P) ever call themselves a digerati? Isn't this the kind of Buzzword9000 compliant bullshit that makes your stomach turn? Good lord.

      Now I get Katz. He's a digerati and they think that they're geeks, so he thinks that he's a geek. That single misconception probably accounted for most of the dotcom bubble and subsequent burst.

      This will make a good bs filter. If you ever want to see if someone has a clue, ask them about how the rise of the "geek digerati" of the late 90's will influence the future of the Internet and communications. If they don't laugh at you for talking about geek digerati, they're one of them. Run.
  • by PhxBlue ( 562201 ) on Tuesday June 04, 2002 @12:34PM (#3638730) Homepage Journal

    You're damned straight. If I've given a business my money, I'm entitled to a reasonable exchange in products and/or services.

  • ...farmed out to India where phone workers earning $1 an hour assured frustrated customers their books were on the way.

    Ah, so that's where all the profits went. Telephone bill.

  • by TweeKinDaBahx ( 583007 ) <tweek@nmt . e du> on Tuesday June 04, 2002 @12:35PM (#3638741) Homepage Journal
    This is really funny. On top of being a pointless rant about the rise of an industry giant, the fact that this book can be found on Amazon.com is even funnier.

    I think this guy must be smart, I mean he had the discipline to sit down a write a book about it, but it's simply just whining when you talk about a corporation losing it's vision.

    Time and time again we see people like this, launching 'watchdog' books about a corporation for whom, for one reason or another, they were formerly employed by. Most of the time all something like this tends to do is give publicity to a company. (And if you know anything about business, any publicity is good publicity.) I think that such books like this only help to contribute to a larger problem.

    I guess it's just important for these people to get something off of thier chest. I know as a consumer that I could care less about the intricate workings of many corporations of which I am a customer, as long as their prices stay low and their service remains acceptable.

    • This book is not so much about Amazon itself, as it is about how working for corporations can steal your soul and suck the life out of you.

      Anyone who's worked at Best Buy and hated it can probably relate.
  • by rtphokie ( 518490 ) on Tuesday June 04, 2002 @12:35PM (#3638742)
    Jeff Bezos built the business he wanted to build, not the one Mike Daisey wanted. If Mike Daisey wants a different kind of business, he should build it himself.

    It's easy to bitch, not so easy to build a business.
    • by mikedaisey ( 413058 ) on Tuesday June 04, 2002 @01:21PM (#3639044) Homepage

      "Jeff Bezos built the business he wanted to build, not the one Mike Daisey wanted."

      But Jeff Bezos misrepresented his business to investors, workers and the world--he led people to believe that they were participating in a dream of changing commerce forever when the reality was that he needed their faith to build up scale in order to survive the die-off when the bubble burst.

      Were I a businessman, maybe building a company would be a good idea...but I am not. Instead I'm a much better writer and performer, so rather than "bitching" I've just discovered that I should do my job.

    • by isaac ( 2852 )
      Jeff Bezos built the business he wanted to build, not the one Mike Daisey wanted. If Mike Daisey wants a different kind of business, he should build it himself.


      It's easy to bitch, not so easy to build a business.


      Mike Daisey did build a business - his book and touring show, based on his hilarious gripes. Sounds like he's done pretty well at it, too.


      -Isaac

    • Jeff Bezos built the business he wanted to build...

      Bezos wanted to built a business that hemorraged mooney and was full of deadweight and ineffeciencies? What an interesting business plan.

  • by SetarconeX ( 160251 ) on Tuesday June 04, 2002 @12:37PM (#3638763)
    I won't debate for a moment the idea that Amazon is a massive, greedy, corporate mega-mall. To wander around their site is to be bombarded with advertisement after advertisement, ad nauseum.

    They are also by far the best major book distributor out there.

    More to the point, they're still in business

    The way I see it, "selling out" may have been the only real way to survive the dot-com crash. Now I know, they STILL havn't turned a profit, but unlike the legions of now defunct companies, they still have something of a chance of doing so. Survival, much as we may not like to admit it, occasionally depends on watching the stock value, and digging up some operating costs.

    That isn't to say that the compitition doesn't have a few things going for them. I always found B&N's site useful for out of print books, and Books a Million's usually pennies cheaper, but both use somewhat shallow imitations of Amazon's site design.

    I might not like everything about it, but I use Amazon VERY often, and until there's a clearly better alternative, that will not change.

    p.s. fictionwise.com comes in a close second for my favorite literature site. I still cling to an absurd sense of optimism in regard to e-books.
  • Sorry, but I don't want a "cool and quirky bookstore". The souless virtual megamall works just fine - if I want a book, it's there. I don't go to Amazon to have fun, I go there when I need something.

    • I believe the point of the story is Amazon was somewhat a facade. It was trying to compete with the "big boys" of book sales and actually screwed over some customers along the way.

      In situations where customer service is counted in seconds and not quality you have zero chance of improving that problem at hand.

      I worked for a Gannett newspaper a while back. While I wasn't in the CS department, I heard many complaints. The problem was the CS calls were short and no one ever bothered to fix the problem... it was just reassure the person and send them on their way.

      Now I understand if you have a million (plus now) customers you can't give them the "mom-and-pop" treatment but you can turn people away pretty quick. Now that information can spread like wildfire one bad experience with a company can make that company loose thousands of sales.

      Good thing you haven't had a problem yet with amazon (or like store). You will find it hard to get things resolved. [Of course I'm speaking in theory only, amazon may now have great customer services. After knowing they contract their CS to India I'm not so sure I want to buy anything from there to find out. I put my morals over prices.]
  • His anecdotal profiles of geeks who were not nearly as smart as they thought they were
    Employees were obsessed with their stock holdings and with Amazon's almost desperate efforts to expand into new realms to justify the fanatic faith of early Net-believers.
    I can't help but think that a certain other huge company riding the technology boom must have similiar things happening inside. Check your investments, especially if you have mutual funds, and see whether MSFT [marketwatch.com] is one of the top 10 holdings. I will go on record as saying that their tricks [billparish.com] will catch up to them. But then again, I am just some random guy on Slashdot.
  • by isomeme ( 177414 ) <cdberry@gmail.com> on Tuesday June 04, 2002 @12:40PM (#3638783) Journal
    The company, he soon found out, was a bizarre corporate/yuppie/geek shell-game, equal parts myth, BS, and Yes
    Cool! But was it the deep, experimental early stuff from albums such as Close to the Edge or Tales from Topographic Oceans, or the more pop-oriented later incarnations of the band on albums like 90125 and Big Generator?
  • by nomadic ( 141991 )
    He had doubts when the interviewer asked him for his college board scores and GPA (the company made a big point of seeking out highly-educated freaks and geeks), and when he noticed all the desks were fashioned out of used doors.

    I'd love it if they asked me that. Most companies only care about experience, rather than education or intelligence. You know how hard it is to get a job just because you didn't spend your college years in a series of mind-numbing intern peon jobs?
  • ...then I wouldn't be able to buy PS2 games, CDs, and books all at the same time. Because I do that sometimes. And that's convenient.

  • Who's to blame? (Score:5, Insightful)

    by nanojath ( 265940 ) on Tuesday June 04, 2002 @12:44PM (#3638808) Homepage Journal
    Please, let's not forget to blame the consumers. The veritable religion of shareholder value may be fucked (and yes, it is fucked: it's a corporate philosophy where neither the producers nor consumers of a product are regarded as critical components in the decisionmaking process) but it works because they set themselves up as the path of least resistance because they know so many people will basically let any shit slide because they are lazy and ignorant and self-obsessed, and there are enough jack-off radio commentators and corrupt politicians out there ready to tell these assholes that acting like a selfish dick is exercising ones "American Freedoms." If I had a dollar for every time I explained to one of my "liberal" buddies how I wouldn't shop at Amazon any more because of their union-busting tactics and patent inanities and lackluster treatment of my privacy, and they said oh yeah yeah I shouldn't either but..."


    But but but, but I'm used to schlepping over there and getting it NOW, and I don't really give a damn about the consequences of what I support.


    The internet boom was about GREED, plain and simple. What excited people were the lottery-like dizzying ascents of companies like Amazon that happened to be in the right place at the right time. Everyone I knew who was in it was not interested in sticking around to make a great company: they were interested in making a big pile of money cashing in options. Like any lottery there can only be mostly losers in the end. It was certainly never about a better (or even significantly different) way of doing business or about a kinder, gentler anything.


    So why not skip the book about what Bezos did to the internet and take a close look at what you all are doing to yourselves. OR alternately, slap an ecology sticker on your SUV, put on your f*ck microsoft t-shirt, and drive down to Starbucks for a Latte.

  • Cult corporations (Score:3, Interesting)

    by rainmanjag ( 455094 ) <joshg@@@myrealbox...com> on Tuesday June 04, 2002 @12:50PM (#3638858) Homepage
    I really do like the analogy of these corporations to religious cults. And in some ways, that's very true. But I keep thinking of Hunter S. Thompson:

    "You could strike sparks anywhere. There was a fantastic universal sense that whatever we were doing was right, that we were winning... And that, I think, was the handle- that sense of inevitable victory over the forces of Old and Evil. Not in any mean or military sense; we didn't need that. Our energy would simply prevail. There was no point in fighting- on our side or theirs. We had all the momentum; we were riding the crest of a high and beautiful wave."

    Consider this against corporate cults...

    - Apple: Apple is exactly what Thompson describes. Hell, just look at where Cupertino is on a map.

    - Microsoft: Microsoft is less this hippie, dancing-around-a-campfire, karma-rules-all type of atmosphere, and more of the "old and evil". Microsoft is a cult that was militarized from the start. I think much more of McCarthy-ism and the struggle against the evils of communism when I think of Microsoft. Not that Linux is communism in the pejorative sense, but that Linux flies completely in the face of their existing model of practice and they react violently with all the FUD they can muster.

    - Amazon: Amazon is like the group of hippies in the middle of some place like Topeka, Kansas, or maybe Salt Lake City, Utah. They see this revolution going on somewhere. And they think they've got the gist of it. And so they join in what they think is going on, but then realize very quickly that they're really just posers who don't understand the essence of the movement and then they sell out without really realizing that they never had it in the first place. Or buy in. Depends on your perspective. (Anybody ever see SLC Punk?)

    Anyways, just thought the cult corporation is an accurate characterization.

    -jag
  • Hyperbole (Score:2, Funny)

    by Ravensign ( 134410 )
    "What you sacrifice reveals what you value, and you're a fool if you think the world will forgive you in the end."

    The world will never EVER forgive Amazon for being a big book store on the net.

    EVER.

    We must never forget, any of us.

    We must build a monument, a museum and a national library to keep further generations from making the same mistake.
    • Re:Hyperbole (Score:2, Interesting)

      by mikedaisey ( 413058 )

      I was speaking about the investors and the dot-com hype wave that Jeff helped grow and propagate...there was no attempt to connect Amazon with national tragedies, infant death or the Khmer Rouge.

  • Jon Katz: "It's also one of the best books ever written about the Net, an unsparing, even brutal indictment not only of hubris, but of media and, of course, the corporate-spawned hype that shapes so much of American life."

    Publisher's Weekly (off the B&N site): "Still, his incessant flippancy blocks real insight. At the end, when an imaginary e-mail to CEO Jeff Bezos turns unexpectedly vicious, readers may wonder how a man so aware of and so glib about his employer's flaws comes to play the role of the exploited proletarian."

    "Incessant flippancy" and "unsparing, even brutal indictment" of [media/corporate-hype/ameracin-life] ... sounds like this is the perfect read for all the slashdot readers who want need more ammo for their flippant indictments of corporate america for their next heated debate at the coffe shop.

    And when did Jon Katz become a book reviewer anyways? Speaking of which, why is this article not filed under "book reviews"?

  • drove a Toyota hatchback (true.)

    A Toyota Supra Twin-Turbo is still a hatchback, and a nice one at that.

    -----
  • I wasn't logged in and thus inadvertantly read this Katz article, which I always keep turned off in my preferences. I'm not that interested in the trials and tribulations of Amazon employees and all the terrible things they must go through to afford their $400,000 houses. One thing I will say, however, is that although amazon.com may be a virtual mega-mall-evil-conglomerate, it is one of the best designed web sites I have ever come across and they know how to treat their customers. I used to hate them until I actually gave them a try. I still prefer to support smaller businesses such as Powell's Books [powellsbooks.com], but one could certainly do worse than to emulate the quality you can get from Amazon.

  • His anecdotal profiles of geeks who were not nearly as smart as they thought they were

    From what I can tell of his website, the guy answered telephones for Amazon.
    How does that allow him any insight into the technical side of the company?!
  • Bastard (Score:3, Interesting)

    by techstar25 ( 556988 ) <techstar25 AT gmail DOT com> on Tuesday June 04, 2002 @01:10PM (#3638971) Journal
    Jon Katz makes a few cents everytime someone clicks on that link he put in the story. Slick bastard. He probably made $50 already.
  • Here I am. (Score:4, Interesting)

    by mikedaisey ( 413058 ) on Tuesday June 04, 2002 @01:11PM (#3638979) Homepage
    I wrote the book, and as an ardent /. reader I thought I'd take a moment and post. I've addressed a couple of issues in other postings, and it can be difficult to give clear answers to people who haven't read the book but are working off a review (or less in some cases) but if anyone has any questions I'll give them a shot.

  • You can get the entire first chapter off Barnes and Noble [barnesandnoble.com].

    My impression was that the author made some pretty poignant points but he blasted them at you so quickly they didn't always resonate. I was struck by some of his descriptions his status as a "slacker"

    I do many things, but none particularly well. It is the art of not applying yourself, the only craft I have studied my entire life. Like so many others of my generation, I cherish the delusion that I have superpowers buried deep inside me. They're awaiting the perfect trigger -- radiation, a child in danger -- and in that defining moment I will finally know my birthright.

    Not quite enough to entice me to buy the book but obviously a talented guy nonetheless.
  • I figure these two should collaborate on a book. Or better yet, a 20 volume treatise on the failings of everything and everyone in modern society, and what the symbolism of those failings really means. They both have a unique insight into how the world should operate, and what other people should do with their time, money, and energy.

    It must be really frustrating to have such a pure vision and yet be stuck, helpless, in a position where the rest of the world isn't rushing to implement your vision. Katz and Daisey surely deserve each other, but what the hell did we innocent /.'ers who actually work for a living do to deserve *them*?

    Cheers
    -b
  • I have purchased dozens of books and other items through Amazon and have never had a problem with them. When there was an error in ordering something online, it was quickly and courteously corrected by customer service. Even the time my mother deleted her gift certificate because she thought it was spam, it was replaced with no hassle or frustration.....

    So it was a crappy place to work -- another horror story of quasi-slave labor at a another dot com company; no news here.... quit bitching and move on in your life. No, wait -- this was a review by JKatz, now it makes sense!!

  • at the time nobody trusted sending their credit card numbers over the Net, although they rarely hesitated to turn them over to teenaged cashiers in restaurants

    This is a completely bogus analogy.

    A teenage cashier has access to a few hundred credit card numbers. If he stole them, all he would earn would be a few thousand dollars. Plus he would be easy to track down, as he was physically present in the restaurant. It is just not worth the risk to steal those credit card numbers.

    Now, if I decide to intercept credit cards on the Net, I can do it anonymously and collect tens of thousands of CC numbers in a short time span. Then use the numbers to purchase jewelry and other expensive items on ebay and have them shipped express to a mailbox in Ohio. By the time the FBI closes down on the sting, I'm back in my native Elbonia enjoying the proceeds of my crime.

  • The theme of this article is about selling. Everyone lives (in capitalism) by selling something. If you work a 9-5 job you are selling your time to a company (whether you know it or not). Jon Katz is selling himself by riding the bandwagon. He does this with Sept. 11, Columbine and the Open Source(TM) revolution. There is no revolution. There is one big fucking marketing campaign after another. The author of this book is selling his books by tearing down his former employer. Jon Katz is selling himself and this article by the Amazon.com one-click and /. anti-patent idealism connection (even if he never outright admits it). Before the one-click issue Amazon was generally fine by most people (/. had an Amazon-friendly attitude). Now that /. has an anti-Amazon attitude, Jon sells (markets) towards that.

    Jon Katz is not a writer. He has no love of writing and it shows. He is a puppet.

    "We waste our lives working at jobs we hate to buy shit we don't need!" --Fight Club

    That is capitalism for you. You can fake love (musician, writer, etc.) but you are simply dancing for the man above you. Wal-Mart doesn't like what you have to say? Tough. No sales for you. Like the quote states, Jon Katz article is more shit we don't need. There is no meaning or message--merely an emotional expose. He is dancing for the stereotypical Slashdot crowd--the one which hates Amazon because of their one-click patent. And the Slashdot crowd that was consumed with dot-com euphoria which has now become jaded. They need someone to blame, might as well blame a public figure such as Jeff Bezos.

    Why should anyone care what one disgruntled employee, who is clearly a little jealous that he didn't get his millions "promised," have to say? I sure don't. Amazon gets items purchased to my front door in 3-4 days using standard shipping. The items are perfect in quality and the price is great. It is extremely easy to shop there and I actually like their customer reviews and how they pick items I might be interested in and display those also. It has worked for me, why should I care if Amazon.com is not some dot-com Holy Grail or capitalism revolution?

    The dot-com and idealism was yesterday's fad. Today's fad is common sense and pragmatism. Tomorrow will be mostly sunny with a slight chance of rain.
  • You know, I started reading the article summary on /.'s front page... it sounded interesting... my hand was moving the mouse toward the "Read More" link... suddenly I got to the bit about "...surprisingly powerful..." and a horrible thought occurred to me.

    I hadn't looked at the byline.

    My eyes slowly traveled up and to the left... could it be... no... it couldn't... Jon Katz!

    Suddenly everything was thrown into slow motion -- an extended "NOOOOOOOOOOOOOOO" echoed in my head as my other hand swiftly flew across the keyboard and slapped my mouse hand away from the mouse, just in time to prevent me from reading the article. It was just like in a movie. Well, a boring movie about a guy reading /., but still...

    Don't even ask me how I got into the article so I could reply to it -- it involves ninjas, monkeys, and a nuclear submarine.

  • Uhhh....Jon? (Score:3, Interesting)

    by Tim ( 686 ) <timr@alumni.was[ ... u ['hin' in gap]> on Tuesday June 04, 2002 @02:03PM (#3639433) Homepage
    "Daisey...long ago fled Starbucks-land for Brooklyn...where he has prospered, adapting his book into a successful off-Broadway play."

    Bzzt. Sorry, Jon. Please Play Again. And next time? Try to at least get some of the facts right.

    21 Dog Years was a play long before it was a book...Daisey put it on in Seattle in a few different theaters, including the back room of the speakeasy.net cafe! I saw it there about 2 years ago (before the cafe burned down).

    As for Brooklyn, Daisey didn't leave for New York until this year. He'd been putting the show on in Seattle for several years by that time...

  • Bookpool [bookpool.com] has the cheapest/best selection of tech books period. I don't work for them, but have used them on many an occasion. They can really make a training budget go a long way.
  • Boo Hoo, Amazon's weird.

    So fucking what. Is it better to be one of the bazillion laid off Lucent, Siemens, Motorola, ATT, Nortel, Cisco, yadda yadda employees?

  • by Junks Jerzey ( 54586 ) on Tuesday June 04, 2002 @02:27PM (#3639632)
    A guy doesn't like his job.
    He thinks his boss is a slave driver.
    His boss won't listen to his pet ideas.
    Therefore the company sucks and is overrated.
  • by jpellino ( 202698 ) on Tuesday June 04, 2002 @02:37PM (#3639727)
    From the start, this guy struck me as a self-promoting, cloying whiner. He still does. Of course so do Bezos, Jobs and Gates, but with them it's a side-effect of changing the world.

    In interviews, he's almost unwatchable - think Quentin Tarantino meets Eddie Haskell - waaaaay too much energy for the pedestrian content and waaaaay to sickly-sweet-cute for anyone who's not got an insulin pump and extra batteries for it.

    This guy's apparently doing it just to hear his himself talk, because there are far better stories to be told. As Rob Reiner once related, Don't say it's a hot day today - everyone already knows it's hot and you just reminded us. Don't say you like pie - everyone likes pie and you didn't bring any with you. But say something true, say something original, and the world will beat a path to your door.

    As for desks made of doors - what's to wonder about? Could you imagine the Amazon bottom line if every employee had the full Herman Miller setup?

    See how annoying one man's superfluous rant can be? ;-)

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